I wore barefoot shoes for 7 years. Thought they were optimal. I was wrong.
I did Wim Hof breathing every day for 2 years before fasted 6am training. It destroyed my cortisol rhythm. I was wrong.
I stacked 15+ supplements daily after beating cancer at 21. Hit 851 ng/dL testosterone naturally. Felt miserable.
Doing less fixed everything.
Pattern I see after working with 117+ high-performing men over 40:
They’re all following Huberman’s morning protocols. All doing Attia’s longevity stack. All taking 20+ supplements. All tracking everything obsessively with Oura rings and CGMs. And they can’t lose 20 pounds. Energy crashes by 2pm. Sleep is broken. Libido is gone. Here’s what’s actually happening:
5am wake (cortisol spike) → Coffee fasted (spike) → Train fasted (spike). By 6:30am your nervous system is screaming. Your body won’t release fat. It thinks you’re in a famine. The problem isn’t that you’re not optimized enough. The problem is you’re over-optimized.
Most health coaches want you dependent.
More protocols = more products to sell. More tracking = more anxiety to manage. More optimization = more recurring revenue. They profit when you stay stuck. I teach independence. My business succeeds when you DON’T need me anymore.
Here’s what makes this different:
No endless cardio. No calorie counting. No skipping breakfast. No “optimizing” your hormones with synthetics. I don’t optimize. I calibrate. Think of your body like a high-performance engine. It doesn’t need MORE fuel, MORE tuning, or MORE modifications.
It needs the right timing, the right sequence, and the right conditions to run the way it was designed to.
What actually matters? Calibration.
When you eat (not what).
When you train (not how much).
When you expose yourself to light (not intensity).
When you let your nervous system recover (not how you track it).
Timing beats effort. Subtraction beats addition. Context matters more than content.
All the tracking, measuring, and data obsession?
The Oura rings, the CGMs, the HRV scores?
They’re not calibrating anything. They’re just giving you more reasons to feel like you’re failing.
You can’t optimize your way out of a dysregulated nervous system.
My clients don’t count calories, don’t weigh food, and don’t obsess over metrics. Not because discipline doesn’t matter. But because when your internal order is recalibrated, when the timing is right, when the interference is gone, your body does what it’s supposed to do. You lose 15-30 lbs and restore 16-hour all-day energy without tracking a thing.
That’s not magic. That’s calibration. The method is simple. Almost ridiculously simple. We eliminate what’s disrupting your calibration (usually 10-15 things you’re doing right now). We restore the natural order. We get out of the way. No synthetics, no restriction, and no fasting. Just fixing what over-optimization broke.
Over four years, 117+ executives, founders, and portfolio CEOs have done this. Not because they found some new biohack. Because they stopped optimizing and started calibrating. Less interference, more trust in biology, and better results by doing MUCH LESS, not more.
If you’re doing everything right but getting worse results, subscribe for weekly contrarian health intel that challenges the sacred cows you’re following. Every week, you’ll receive 2 actionable emails that breakdown what Huberman, Attia, and the Optimization Industrial Complex won’t tell you about why your protocols aren’t working and key insights I see daily from working directly with 117+ CEOs, Founders and Business Owners. Hit subscribe below.
