The fitness industry loves to lie to you.
It claims you can’t get lean and healthy without:
• TRT
• Fasting
• Keto
• No alcohol
• Endless workouts
• Cutting carbs
• Strict portion control
• Tracking calories
• Monitoring every macro
• Living by your HRV score
• Grinding endless amounts of zone 2 cardio
• Taking endless supplements because “Huberman said so.”
My business owner client, Matt Loeske, broke EVERY one of those so-called “rules.”
At 47...
While running a 7-figure company and ignoring all the BS bro-science... he rebuilt a body and health he’s proud of in under 120 days.
Because here’s the truth:
Most mainstream fitness advice isn’t built to free you. It’s built to keep you confused, dependent, and paying forever.
Because guess what?
Confusion sells plans and dependency sells apps. And that cycle keeps you in a perpetual loop, like a dog chasing it’s own tail… you mistake constant action for progress.
So we rebuilt Matt’s health and hormones from the ground up using three ridiculously simple principles:
1. Nutrition:
Our North Star was nutrient density but we also moved meal timings earlier (skipping breakfast is dumb) → steady energy and higher testosterone.
2. Movement:
Our North Star was posture-corrective but we also focused on restorative exercises → Isometrics, MFR, mainly posterior chain, plenty of unilateral movements, rotation, and sprints → Build real strength and longevity while protecting your joints (either at home or at the gym).
3. Sleep:
Our North Star was circadian health using light environment but we also focused on sleep quality (not duration), screen-hygiene, bedding materials, air quality, and natural calming aids → Sleep 7 hours consistently without 2-4 bathroom visits a night or lying wide awake at 3am.
120 days later?
• Visible abs without counting calories or macros.
• 10 lbs of muscle gained without training more than 4x a week.
• 16 hours of all-day energy reclaimed without caffeine or crutches.
• Sleep went from a broken 5 hours a night to an uninterrupted 7 hours a night without relying on pills or drugs.
And Matt’s testosterone and confidence in the bedroom and boardroom came roaring back. He finally felt present again.
And he achieved this all without apps, powders, tracking, or synthetic injections. Just proven fundamentals applied with precision.
If you’re a high-earning man over 40, you don’t need another spreadsheet or trendy metric. You need clarity, leverage, and strategies that respect your biology... not hacks built for 25-year-old influencers.
Your health should work for you, not trap you in subscriptions and wasted time (the ultimate illusion of progress is complexity).
Stop chasing shortcuts that never deliver sustainable results and keep you in a perpetual neurotic loop...
Instead, start building a system that puts you back in control. If it’s not simple, it’s not optimal. Period.
That’s it.
If you’re over 40 and want results like Matt, schedule a call with me here:
I hope this added value. Any questions, leave in the comments below. Otherwise, see you in the next post.
— Simmo.
