I’m tired of hearing the same old fitness myths.
The ones that claim you can’t get lean and muscular unless you:
• Fast religiously
• Banish late nights
• Cut out all alcohol
• Live at the gym
• Slash your carbs
• Obsess over calories & macros
• Turn into a cardio machine
Let’s use my 41-year-old business owner client, Justin, as an example. His journey smashes these myths to pieces…
In 6 months, while running his business and supposedly “doing everything wrong” (if you listen to your average online fitness “bro”).
Most men in their 40s think decline is “just aging.”
It’s not. It’s bad advice.
Justin was 41. Successful in business, disciplined in life but his body was slipping:
Soft around the midsection
Crashed by 3PM
Could barely manage a single pull-up
And he had tried it all:
Counting calories
Intermittent fasting
Skipping breakfast
Cardio grinds
Tracking macros
Countless supplements and “biohacks”
High-volume hypertrophy splits
None of it worked. The problem wasn’t effort. The problem was the myths he’d been sold.
The fitness industry is deliberately designed to keep you in a state of perpetual confusion (so you spend more $$$).
It tells men to starve, fast, and overtrain. It works for a few weeks… then wrecks your hormones, your joints, and your drive.
What Justin wanted wasn’t more hacks and fads. He was done with that.
He wanted something simple. Something sustainable. Something that actually worked.
That’s when he joined The Testosterone Concierge: a private, outcome-driven program for American business owners and executives over 40, who are done with all the conventional fitness BS that just adds stress to an already demanding life.
It’s not a hack.
It’s not a shiny supplement bottle.
It’s a set of proven and simple health principles that are tailored to your life.
Here’s what changed:
Nutrition
Two substantial meals a day before 4PM. Focused mainly on meat, eggs, roots, dairy, fruit. No calorie counting. No weighing food. And no tracking macros.
Training
Posterior focused exercises. Focused mainly on posture correction. A combination of single arm and single leg movements. Also plenty of carries, rotation exercises, and non-contact sprint activities. No bodybuilding “bro” splits (causes awful compression and joint instability). And no cardio marathons (tanks your hormones).
Recovery
Plenty of morning sunlight. Blue light cut at night. Wi-Fi off before bed. Firm mattress and on a slight incline. Side sleeping bias (not on your back). Window ajar. And only wool and linen bedding.
In just 120 days:
20 lbs of fat gone
Visible abs
Pull-ups went from 1 to 13
Energy stable all day
Confidence came roaring back (in the boardroom and bedroom)
And he achieved this all without TRT, pills, and becoming a neurotic Bryan Johnson clone.
The Lesson
Justin didn’t get movie-star lean by chasing myths. He got there by rejecting them.
If he can rebuild at 41… What’s your excuse?
I work privately with a small group of business owners and leaders over 40 who are done with hacks and ready to reclaim their edge.
This isn’t a course or a supplement stack. It’s direct 1:1 coaching, built on the same system Justin used to rebuild in 120 days.
If you want to explore working together, apply here (serious men only):
— Simmo
